According to a recent study by the consulting firm Coresight Research, denim sales are expected to grow by only 6% in the United States this year, against an increase of 18.8% in 2021, and even decelerate in 2023.Inflation, the recent overconsumption for this type of product, but also changes in clothing habits, with a preference for more casual items with the advantage of being more comfortable, such as leggings, explain this decline.

“European and American consumers have an average of four to six pairs of jeans in their wardrobes, with some differences between countries, with Italians and Americans being the most well-stocked with an average of six pairs. We note, that nearly half of consumers (and even more than half in Germany, Italy and the United States) declare themselves…